By Molan on Monday, December 09, 2002 - 08:16 am:

Don't know if any of you have heard the current Ford radio ad for the Fusion (I've heard it a few times in London)?

Basic thrust of the ad is that if you are driving a big bastard car then you shouldn't need to give a toss about other road users. It makes a specific mention about a bike squeezing through the traffic and bashing a wing mirror (it could be a bicycle but I'm guessing this is aimed at us?).

It's exactly this kind of message that makes car drivers (& especially those who drive "utility" vehicles in cites) think they own the road & don't have to worry about the rest of us.

Letters / emails / calls of complaint can be made at http://www.radioauthority.org.uk/regulation/complaints/complaints-main.html

As someone who works in this industry I am appalled that Ford (& their agency) can think they can get away with this.



Get your complaints in now & see if we can get this ad taken off air... 

By Oldgit on Tuesday, December 10, 2002 - 12:14 pm:

Ignore the silly buggers and fit some Knee sliders on your elbows  

By Bonerp on Wednesday, December 11, 2002 - 12:22 am:

Oi, what wrong wiv utility vehicles (4x4s)? This kind of stereo typing is EXACTLY the same as Ford are obviously using against bikers.

Its a free country. Live and let live.

Anyhow if someone cuts you up and purposely gets in your way, kick the f***ing mirror off or reshape the door!